The Story Behind
P A W F E C T  P U P

Welcome to   P A W F E C T   P U P

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Hello and nice to meet you

P A W F E C T  P U P  is a micro business that I run from my home kitchen.

My name is Carol and I have a huge love of animals and nature and particularly dogs!  

I am lucky enough to live in The New Forest in Hampshire where I have set up 

P A W F E C T  P U P  Headquarters.

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I am the founder of Pawfect Pup and proud dog mum to Arthur and Simba.

My journey with Pawfect Pup began at my kitchen table, inspired by a desire to create something meaningful beyond being a stay-at-home mum and full-time caregiver.

With two wonderful children – one of whom has autism and special needs – I’d dedicated many years to my family. But I also felt a strong pull to do something for myself, something driven by passion and purpose.

Pawfect Pup was born from my love for dogs, nature, and essential oils. I spent countless hours researching how to develop luxury grooming products that are gentle on dogs, kind to people, and respectful to the planet. I wanted to avoid the harsh detergents and synthetic chemicals often found in mainstream pet care — and instead, create something pure, safe, and effective.

I’ve always believed in the power of essential oils  and their natural, soothing qualities and through my extensive research, I discovered dogs love them too. This was the spark behind Pawfect Pup: a way to share natural grooming solutions that support your dog’s well-being, inside and out.

Our products are made using high-quality, 100% natural and organic ingredients, carefully selected for even the most sensitive skin and fur. Free from nasties, rich in goodness, and delicately fragranced with natural botanicals — they bring a touch of salon luxury into your home.

I’m so proud of what Pawfect Pup has become, and I hope you and your furry friends love our products as much as we do.

With love, Carol xx

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I do have a few helpers :

​Arthur is our Beagle and very, very food orientated.  Arthur is a cheerful and affectionate boy and loves company. Arthur is true to his breed and he loves nothing more than rolling in anything mucky and smelly.  With daily walks Arthur gets into anything and everything and I wanted something to be able to clean him off afterwards , and also help with the smell.  I was not keen on using chemicals on his coat and skin so I experimented and developed the products you see on the website today. My products are great for all these things and ensure Arthur has a good clean and a  lovely smelling coat after a good bath!

My Shampoo Soap Bars are pawfect for Arthur, they smell gorgeous and lather up beautifully.  

The Dry Shampoo works  great when time is short.

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Simba is our Cockapoo.  Simba loves affection and cuddles and is very high maintenance as you would expect of a Cockapoo.  Being a small dog with a thick coat he gets very mucky on his walks.  Nothing fazes him and he will chase after birds and return with half a bush in his coat!  Simba loves to be fussed over and enjoys a good rub in the bath with our Shampoo Soap Bar and our products work great on his curly, wavy fur.  Being a bit of a diva Simba loves a relaxing paw massage after his blow dry using one of our Balms.  Simba seems to enjoy the lavender aromas as do I.  We always spritz Simba with our Cologne Spray for that ‘just out the grooming salon’ finish.  

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Freddy is my sister's very large Labradoodle! Freddy is a very much loved member of the extended family.  We love to see him and make a fuss of him.  He loves a good bath and with the size of our Shampoo Soap Bars, he has a good few washes out of them.  

As he loves a good swim when out in the forest, the Dry Shampoo after a good towel dry makes him smell great as he curls up with the family.  P A W F E C T   P U P  products are gentle on your pup, you and the environment and are suitable even for the most sensitive skins. It will cleanse and shine the coats of all breeds, from pups to seniors and it's especially good for those that suffer from allergies due to its

plant derived and Natural Ingredients. 

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​So Now You've Met Us,​​

What Sets Us Apart From The Rest?

 

​Eco-Friendly. I found that most dog grooming products utilized many plastics which would generally end up in landfill or the World's Oceans. The use of plastics is everywhere, in the UK, a staggering 13 billion plastic bottles are used per year with over 7.5 billion of these ending up in landfills. As for chemicals, I wanted to find natural, environmentally friendly products to protect my dogs and the waterways and oceans from chemicals in the wastewater.  It didn't prove easy to find these and certainly not in a variety of differing scents that I could find to suit the individual characters of my pups.  I  use glass, aluminum, and other materials and packaging that can be recycled or reused.

 

Sustainably Sourced. All the product ingredients, packaging, and production have sustainability at the core, and research is undertaken to ascertain that the origin of these is sustainable and ethical and does not support issues such as modern slavery or exploitation. I source from other small businesses wherever I can.

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Cruelty-Free​. For some time, I have been concerned about the high use of chemicals in grooming products and other areas of everyday life. For my dog’s mental health and well-being, I like to keep them looking and feeling good and smelling nice, but I do not like using chemicals on my dogs. I looked for and experimented with Natural Ingredients that had not been developed in laboratories, creating the products you see here.

 

Innovative.  I am constantly developing new products, experimenting with scents and applications to provide a true alternative to mainstream big business products and for use between visits to the grooming parlour.

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Since launching in June 2024, we have supported the National Trust at their 'Pooch Passport' event and been featured in British Vogue Magazine. We are also stocked in independent Pet Shops in the New Forest and we regularly attend dog shows and country shows.​​​

 

All of my products are Handmade in my kitchen in The New Forest and I take great pride in what I do.  

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I am really driven to ensure excellent customer focused service and care for my clients,

both of the furry and the human kind!

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I will always strive to make sure you are nothing but happy with your experiences with 

P A W F E C T   P U P  and it's products!  If you’re not, please let me know and I will do my best to help.

I am committed to innovating with my customers every step of the way in order to provide the best products and service possible.  

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I value your feedback, so if you have something in mind that I don’t yet provide or could do better in, I would love to hear about it!

Thank you for reading about us and I hope yourself and your pup love our products.

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With Love   

Carol xxx